Merry, Many, More!
Merrymart, a subsidiary of INJAP Investment Corporation, was established to take advantage of the growing space of supermarkets.
To distinguish it from its competitors, we developed a communication strategy featuring not only the supermarket’s selection but remind its target audience that grocery shopping has intangible benefits.
Our materials remembered how buying groceries can be a form of a therapeutic experience or bonding moments with loved ones – creating a distinct focus allowed our message to become more personal.
MORE CASE STUDIeS
Merry, Many, More!
Merrymart, a subsidiary of INJAP Investment Corporation, was established to take advantage of the growing space of supermarkets.
To distinguish it from its competitors, we developed a communication strategy featuring not only the supermarket’s selection but remind its target audience that grocery shopping has intangible benefits.
Our materials remembered how buying groceries can be a form of a therapeutic experience or bonding moments with loved ones – creating a distinct focus allowed our message to become more personal.
MORE CASE STUDIeS
Opening Event Photos Source: www.facebook.com/merrymartgrocery
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