Rekindling the Love for Japan’s Robot Cat
Doraemon is a Japanese manga and a hit anime series known in the country for the past two decades. Known in the country by older generations, it was time to introduce the character to a younger audience.
To reestablish its position, Creato supported mall tours, school tours, and amplified traditional and digital media by highlighting activities and the heroic characteristics of Doraemon. These initiatives have solidified a new following and rekindled love from existing fanatics.
Doraemon, now with a bigger body of fans and admirers, remain to treat and inspire people through a renewed television presence and continuous activations.
MORE CASE STUDIeS
Rekindling the Love for Japan’s Robot Cat
Doraemon is a Japanese manga and a hit anime series known in the country for the past two decades. Known in the country by older generations, it was time to introduce the character to a younger audience.
To reestablish its position, Creato supported mall tours, school tours, and amplified traditional and digital media by highlighting activities and the heroic characteristics of Doraemon. These initiatives have solidified a new following and rekindled love from existing fanatics.
Doraemon, now with a bigger body of fans and admirers, remain to treat and inspire people through a renewed television presence and continuous activations.
MORE CASE STUDIeS
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